Marc Jacobs Launches E-Commerce Website
September 30th, 2010Finally! Marc Jacobs has launched his e-commerce website, an online store loaded with apparel and accessories from both his main line and his lower priced Marc by Marc Jacobs collection. Though you’ll still find much more merchandise at other websites, this is a great start – and it doesn’t hurt that the site is absolutely adorable.
From a functional standpoint, it’s brilliant because it utilizes live animation to entice shoppers. The various male and female avatars “shopping” are always fun to watch. Click through to various sections for MJ runway videos and glean inspiration from your favorite looks. The site is actually designed with an actual Marc Jacobs store in mind, so step inside for a virtual taste if there isn’t a location near you.
Among the many finds available right now include the Genuine Alligator Veronica, a ladylike bag that takes its inspiration from vintage Hollywood. This is definitely something a great dame from the 1920s wouldn’t think twice about carrying. It’s got that glorious structured shape and dainty gold hardware, but it’s been freshly modernized with a cute lock and key and, of course, plenty of striking yellow alligator. Available for $14,900.
The Over the Rainbow Lana Bag is beautifully made. Not only does it exude sophistication thanks to its smart shape, it’s detailed with the kind of finesse only MJ could offer. From the supple, stamped buffalo leather to the gold link hardware and perforated diamond pattern, all of the elements work together to create a great everyday bag for fashion-forward women. The taupe color is another bonus; it’s versatile and perfect to carry at any time of year. Available for $1750.
Exclusive to Marc Jacobs stores and the new website, the Flash Metallic Kelsey is a baby sister to the much larger Flash Leola. Both are covered in edgy angled zippers, but this one is a much better option if you aren’t crazy about carrying huge bags. With its simple crescent shape and demure size, it’s perfect even for everyday use. Available for $358.
Shop the entire range at MarcJacobs.com.












