Great ideas so far!
The only one I can think of to add is to check what the local leisure centre is doing. The one near me offers leisure cards that give a certain number of sessions for free for certain activities, and really cheap entry to other things.
So, for example, over a 2 week period you can have a certain number of swimming sessions, a certain number of tennis sessions, etc, and then pay only £2.50 to go on the climbing wall, instead of £5. It works out really well for sporty kids.
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