As a brand, I feel LV has retained its image and value and guarded it more closely than Gucci. For a long while, Gucci licensed out its brand so the quality of its products was suspect and ran the gamut. They've since bought back the leased licenses but I think it'll be a little while yet til they completely recover. LV on the other hand, is in the midst of new direction, going back to their luxury roots. While not the biggest fan of either of these brands, if I had to chose, I'd go with LV.
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